COULD SOME TELL ME THE SENSE BEHIND SKYSPORT NEWS RADIO?

FIRST SKY TAKE OFF SKYNEWS FROM FREEVIEW IN OTHER TO FORCE FREEVIEW CUSTOMERS TO GO FOR SKY AND THEN INTRODUCE SKYSPORTS NEWS RADIO??????WHICH IS ALMOST A LIVE VERSION OF WHAT'S HAPPENING ON TELE????I WILL NEVER GO FOR SKY CAUSE I THINK THEY ARE A BUNCH OF CHEATS!!!!!!!!HOW THEY ARE STILL A MONOPOLY I WILL NEVER UNDERSTAND.